70%
Less Time vs Manual Counting
0 s
Footage Retained
<100 ms
Edge Processing
GDPR
Compliant
0%
of stores have real-time footfall data
If you have hourly footfall data in 0% of your locations, you're making decisions by guesswork.
Operational decisions — shift planning, product placement, campaign measurement, queue management — remain intuitive without traffic data. Traditional methods don't work because:
- Manual counting is inaccurate, slow, and expensive
- Motion sensors can't distinguish who entered from who just passed
- Manually reviewing CCTV footage is impractical; retaining it creates GDPR risk
- Facial recognition systems are costly and carry significant regulatory risk
How It Works
Install
Use your existing IP/ONVIF camera or install our recommended edge device. Mounted on the ceiling or above an entrance. Setup in 15 minutes.
Count & Segment
Tally processes every frame on the edge device. It extracts people count, anonymous demographic segments (age range, gender), dwell time, direction, and heatmap data in seconds. Each frame is discarded immediately after processing — never recorded.
Act
Data flows to you: real-time dashboard, hourly and daily reports, connections to Power BI, Tableau, and Looker, plus webhook and MQTT integration with your existing systems.
0 s
footage retained
<100ms
edge processing
One camera, operational intelligence
Anonymous People Counting
Entry and exit counts per location or zone. How many matters — not who. Zero biometrics.
Demographic Segmentation
Anonymous age range and gender distribution. 'Who visits on Saturday at 14:00?' becomes a statistical answer.
Heatmap & Flow
Which area is busiest, which route do visitors follow, which aisle is being missed — all visualised.
Dwell Time
How long are people waiting at queues, tills, or service desks? Measure service quality at the second level.
Direction & Crossing Count
Entries and exits counted separately from a single camera. Net traffic = entries − exits. Vehicle types — cars, buses, motorcycles — can also be counted and classified when needed.
Real-Time Alerts
Instant notifications to your team when occupancy thresholds are exceeded, queues grow long, or capacity limits are approached.
A system that counts — not one that records.
Classic CCTV is for security — it records, stores, and is reviewed when needed. Tally is for analytics — it processes the frame, converts it to a number, and discards it.
Classic CCTV / Facial Recognition
- Footage stored — costly to manage
- GDPR compliance risk
- Biometric data requires explicit consent
- No data without manual review
- High upfront cost + licences + servers
Tally
- No frame is ever retained
- Privacy-by-design from the ground up
- Zero biometrics, zero personal data
- Data flows automatically — no manual work
- Edge device + software subscription = low TCO
For every venue
Retail
Footfall, conversion rate (traffic × till), aisle density, campaign measurement, shift optimisation.
Shopping Centres & Outlets
Overall traffic, floor-by-floor distribution, queue hotspots, tenant reporting, occupancy analysis.
Hospitality
Lobby wait times, restaurant occupancy, queue management, peak hour forecasting, service quality.
Events & Exhibitions
Stand visit counts, session capacity, floor flow, safety capacity compliance checks.
Public Transport
Stop and platform density, transit flow, real-time capacity alerts, service quality reports.
You don't need a new camera.
Tally works with your existing IP cameras and standard industry protocols.
Privacy by design.
Zero Footage Retention
Tally never stores any image permanently. Processed frames are deleted from memory immediately.
No Biometrics
Facial recognition, fingerprints, retina scans — none of these exist in Tally. Only statistical counts are produced.
On-Device Processing
No images are sent to a server. Counting data is extracted on the edge device; only numbers are shared with the cloud.
GDPR Compliant
Privacy-by-design architecture. Visual warning and privacy notice templates are included out of the box.
Frequently asked
No. Tally collects no biometric data. People are processed as anonymous silhouettes — no face, identity, or individual is detected or stored.
Zero. Every frame is deleted from memory immediately after processing. No image is ever stored permanently or transmitted.
Any camera that supports ONVIF or RTSP protocol will work. We have tested compatibility with Hikvision, Dahua, Axis, Bosch, and Hanwha.
People count, entry/exit, dwell time, demographic segment (age range, gender), heatmap, directional flow, and real-time occupancy. Speak to us if you have a custom metric requirement.
Yes, using camera analytics may trigger an obligation to display a privacy notice under GDPR. We include visual warning and privacy notice templates in the setup package. For legal sign-off, we recommend review by your own legal team.
Every day you don't know how many people entered your store is a lost day.
Run a free, single-location pilot and see what Tally adds to your operations within a week.
